Exposition: Amorce

What is the research process behind graphic design? What drives it? What lies at the origin of a production? How can we grasp and understand the path taken by a graphic creation, whether it be a poster, packaging, signage, newspaper, book, logo, sign, television package, film title, visual identity, cartoon or typography?
By bringing together thirty creations from thirteen graphic design studios, the Amorce exhibition provides some answers?
Origin, routine, context, transmission, tool, game,...