Amorce

The Approche collective went to meet graphic designers in Pau, Bordeaux and Strasbourg to ask them about what happens before the finished image arrives? What about the research process specific to graphic design? What drives it? What lies at the origin of a production? How can we grasp and understand the development of a graphic design project, whether it's a poster, packaging, signage, newspaper, book, logo, sign, TV package, film title, visual identity, animation or typography?

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